CHUNKS OF
WHO WE ARE
Ben & Jerry's
The "Pieces of Who We Are" campaign was created to show that Ben & Jerry’s is about more than just chunks of cookies and brownies. The two films reveal what makes the brand special, from fair trade that empowers small producers to its ongoing commitment to social and environmental causes. Through playful and colorful storytelling, the films immerse consumers in Ben & Jerry’s magical universe, where every chunk has meaning and every scoop carries purpose.
CREDITS:
Client: Ben & Jerry’s
Agency: Ogilvy
Year: 2022
Production Company: Sailor Studio
Audio Company: Pingado Audio
Sailor Studio
Directors: Luccas Oliveira, Gustavo “GGA” Almeida
Executive Producer: Leticia Cacace
Producer: Gustavo Veloso
Photographer: Bruno Marçal
Producer (Photo): Vivianne Ahumada
Photographer’s Assistant: Natana Sousa
Food Styling: José Ferber - Jbfoodstyling
Mockup: Mock up 10
Art Director: Maurício Cardoso - Epic!
Illustrator: Maurício Cardoso - Epic!
Illustrator Assistant: Teidy Nakao, Duba Rodrigues
Post-Production Coordinator: Luiz Alejandre “Ryan”, Rafael Matheus
Edit: Luiz Alejandre “Ryan”
Motion: Rafael Matheus, Nathalia Ali
Motion Assistant: Vitor Mendes
Post-Production: Rafael Matheus
Digital Retouching: Leandro Galan
