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SUMMER JBL
 

JBL

Mercado Livre invited Mau Cardoso to illustrate and animate the classic yellow van as it travels through a universe full of pop culture references.

 

Mau created playful, multiverse-inspired versions of objects, locations, and characters from movies, TV shows, and games. For example, Wilson from Cast Away becomes SPALDING, and the time machine in Back to the Future isn’t a DeLorean—it’s a REFRIGERATOR, just as originally written in the movie’s script.

CREDITS:
 

Client: JBL Latam

Agency: RBA Comunicação

Art Direction: Juliano Fantoni

Copywriting: Bela Backes

Account management: Roberta de Azevedo and Maristela da Silva

Production: Roberta de Azevedo

Illustration: Mau Cardoso

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