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Anitta + Beats
The agency SOKO invited Marina to illustrate eight iconic moments from Anitta's career, transformed into tazos and seals for Beats cans. The campaign, "Lacres da Patroa" (Boss' Seals), was created to celebrate the artist's 29th birthday and distributed these promotional products in locations that marked her trajectory.
#illustration #artdirection
Award's
CC festival
1x Bronze - Digital/Best Use of aws and Influencers // 2022
Yearbook - Art Direction // 2022
Yearbook - Promotional Action / Direct Marketing // 2022
Client: Ambev (Beats)
FOUNDER AND CCO: Felipe Simi
EXECUTIVE CREATIVE DIRECTOR: Rafael Ziggy
GROUP CREATIVE DIRECTOR: Erick Mendonça
CREATIVE DATA LEADER: Isabela Marangoni
DESIGN LEADER: Roma Jo
PLANNING: Gabriella Brum, Vinícius Monteiro, Nathalia Imamura
WRITING: Junior Alves and Anna Crô
ART DIRECTION: Leonardo Zardo, Gabriel Braga, Sofia Colautti
ILLUSTRATION: Marina Prochazka
ILLUSTRATION ASSISTANT: Maurício Cardoso
MOTION DESIGNER: Yasmin Cruz
3D ARTIST: João Costa
COO: Brisa Vicente
HEAD OF ACCOUNTS: Renata Cintra
ACCOUNT LEADER: Diego Avila
ACCOUNT SUPERVISOR: Beta Maria
HEAD OF OPERATIONS: Larissa Kubo
PROJECT LEADER: Brenda Colautti
PROJECT MANAGER: Tatiana Lima
HEAD OF BROADCASTING: Fabiane Abel
BROADCAST LEADER: Alice Furtado
BROADCASTER: Natalia Nunes
Agency: SOKO
